N

×

MTN

Strategic Partnership Proposal

MTN Cameroon & Ndolo
Building Cameroon's Digital Ecosystem Together

MTN is already the market leader.
Ndolo makes that leadership visible, transactional, and trusted in the digital lives of every Cameroonian.

Prepared exclusively for MTN Cameroon · Confidential · 2026

contact@ndoloapp.com · www.ndoloapp.com · Ndolo SARL

Ndolo at a Glance — Before We Begin

What Ndolo is today — real, registered, live, and already transacting on MTN MoMo

🏢

SARL

Registered Cameroonian company — officially incorporated

📱

iOS + Android

Live on App Store & Google Play — downloadable today

⚡

18

Integrated services — one super-app for every daily need

👥

700+

Registered users — and growing month on month

💳

MoMo Live

MTN MoMo already active via CinetPay — zero new integration

🌍

Diaspora

Built for Cameroonians at home and abroad — both markets by design

Built by Cameroonians

Ndolo SARL is registered in Cameroon and headquartered in Bamenda. Our team has lived the problems we are solving — fragmented digital services, the absence of a platform that works for both Douala traders and Paris diaspora, and the lack of a single trusted digital home for every Cameroonian.

Already in the Market

The app is live on both platforms. Users are registering, engaging, and transacting today. This is not a concept — it is an early-stage company with a working product seeking a strategic growth partner to accelerate what is already in motion.

The MoMo Opportunity Is Ready

NdoloPay already routes transactions through CinetPay with full MTN MoMo support. Every new Ndolo user is a potential daily MoMo transaction — for rides, marketplace, events, and housing. No new API work required from MTN's fintech team.

Why this matters for MTN's due diligence

MTN evaluates many digital proposals. Most are ideas without users. Ndolo is a registered Cameroonian company with a live product, 700+ users, and an existing MoMo payment rail. The question is not whether to partner — it is how quickly MTN wants its brand embedded in the daily digital habits of a growing Cameroonian user base.

One Platform. Every Daily Journey.

Each screen is a daily-use feature with an MTN MoMo transaction at its heart — rides paid, tickets bought, goods sold, communities engaged

🚗 NdoloGo

Pay with

MTN MoMo ✓

NdoloGo

MoMo ride payment

🛒 Market

Marketplace

MoMo merchant payouts

💳 NdoloPay

MTN Airtime

Top Up Now

NdoloPay

Airtime + MoMo wallet

🎟 Events

MTN Presents

Buy · MoMo

Events

MTN Presents · MoMo tickets

🤝 Community

MTN Business ✓

Communities

MTN Business channel

NdoloGo & Marketplace — Daily MoMo

Every ride booked and every marketplace purchase generates an MTN MoMo transaction. Both are already live via CinetPay. MoMo becomes the default payment rail for two of Ndolo's highest-frequency modules.

NdoloPay — Airtime & Data In-App

MTN airtime top-up, data bundles, and Night Browsing plans sold directly inside NdoloPay. The user is already in the app, wallet open, mid-activity — the highest-intent distribution surface MTN has outside its own app.

Events & Communities — Brand Presence

"MTN Presents" co-branding on every sponsored event. MTN Business Community as the opted-in SME channel. Each engagement moment deepens the MoMo relationship — brand and transaction in the same screen.

Executives believe partnerships they can picture. Each screen above has MTN embedded at the natural point of need.

Not as an advertisement — as a service. That is what makes this a platform partnership, not a media buy.

Meet Ndolo — Cameroon's Digital Home

One platform connecting Cameroonians through every major digital journey — at home and in the diaspora.

❤

Dating & Connection

Cultural compatibility · verified profiles

🚗

NdoloGo Rides

Book · track · pay with MoMo

🏠

NdoloStay Housing

Rent · book · list property

🛒

Marketplace

Buy · sell · local & diaspora

🎉

Experiences & Events

Discover · ticket · attend

💼

Jobs & Talent

Find work · hire · post jobs

👥

Communities & Njangi

Groups · rotating savings

💳

NdoloPay Wallet

Send · receive · top-up via MoMo

🎉

Culture, Kitchen & Play

Trivia · food · heritage · stories

Platform Traction

700+

Registered users

Android & iOS · growing weekly

18

Integrated services

All live on App Store & Google Play

Live

CinetPay + MoMo

Payment rail active — zero new integration

Company Facts

✓ Registered company — Ndolo SARL, Cameroon

✓ Headquarters — Bamenda, Cameroon

✓ Available on App Store & Google Play

✓ Growing diaspora user base — France, UK, USA

✓ ndoloapp.com

No existing platform connects every aspect of Cameroonian life.

Facebook connects friends. LinkedIn connects professionals. Uber moves people. Ndolo connects every major digital journey of a Cameroonian — living, travelling, working, paying, celebrating, and building.

Your Subscribers Are Already on Ndolo.
Make Every Session Count.

The Gap — Where MTN Revenue Is Being Left Behind

MTN MoMo has millions of registered wallets — but daily transaction frequency per user remains low. Subscribers top up airtime, then use that connectivity to spend money on platforms where MTN gets no revenue, no data, and no brand credit.

Every ride booked, every job posted, every item purchased on a competing platform is a MoMo transaction that never happened. Ndolo closes that gap.

What changes with this partnership

MTN MoMo becomes the default payment rail for rides, housing, marketplace, and events
Airtime and data bundles purchased daily inside NdoloPay
MTN brand visible on every sponsored event, community post, and driver reward
Stronger daily engagement — reducing churn risk to competing wallets

26M+

Potential Users

All Cameroonians · MTN's market

›

18

Daily Services

Rides · housing · events · jobs · more

›

1,000s

Daily Transactions

Growing with every new user

›

MTN MoMo

Default Rail

Zero new integration needed

Every Ndolo service generates an MTN MoMo transaction. Every MTN subscriber who joins Ndolo increases that volume.

Ndolo is a partner, not a competitor

Ndolo is a rapidly growing platform designed for Cameroonians. We bring daily digital habits and transaction intent. MTN brings the payment infrastructure and network. Together, we create a deeper and more transactional relationship between MTN and its subscribers.

CinetPay Integration — Already Live

NdoloPay routes transactions through CinetPay today, natively supporting MTN MoMo. No new API work required from MTN's fintech team. This partnership formalises and expands what is already technically in place.

Brenda's Day — 2 MTN Touchpoints Before Lunch

Brenda is a trader in Yaoundé. This is one ordinary day — and how Ndolo intersects with it.

1

7:30 AM — Books a NdoloGo ride to the market

MTN MoMo touchpoint — ride fare paid from NdoloPay topped up via MoMo

MTN registers another daily active transaction from the Ndolo ecosystem. Brenda never had to open the MTN app.

MTN MoMo ✓

2

9:00 AM — Tops up airtime (chooses a competitor)

Airtime purchase — an opportunity for MTN to strengthen engagement through in-app bundle promotions

MTN opportunity

3

11:00 AM — Checks CAMTEL Hub for fibre availability at her shop

Infrastructure lookup — outside MTN scope for this interaction

Other operator

4

2:00 PM — Sees a competitor promo in her community feed

Community engagement — an opportunity for MTN to strengthen customer engagement through Ndolo's Business Community channel

MTN opportunity

5

7:00 PM — Buys a concert ticket ("MTN Presents")

MTN-sponsored event touchpoint — "MTN Presents" on the listing, QR ticket paid via MoMo

MTN's sponsorship investment delivers brand visibility AND a MoMo transaction. Zero wasted spend.

MTN Presents ✓

2 confirmed MTN touchpoints today. Steps 2 and 4 represent untapped engagement opportunities for MTN through this partnership.

With MTN Airtime in NdoloPay and the MTN Business Community active, Brenda's full day can run on MTN — 4 out of 5 touchpoints, versus 2 today.

Today (2 touchpoints)

MoMo ride payment + MTN Presents event. Both passive — MTN gets the transaction but limited brand engagement.

With This Partnership (4)

+ MTN airtime bundle in NdoloPay + MTN Business Community promotion. Active, opted-in brand presence.

Full Build-Out (5)

All 5 touchpoints MTN. MTN MoMo the default for every digital spend Brenda makes in a day.

Six Strategic Areas of Collaboration

1. MTN MoMo — Default Payment Rail

Financial infrastructure

Every NdoloPay transaction — rides, marketplace, housing, events — processed through MTN MoMo. Daily ARPU contribution from a high-frequency, high-intent user base.

✓ Transaction volume + rev share

2. MTN Airtime & Data In-App

Direct distribution channel

Airtime top-up, data bundles, Night Browsing plans, and MoMo merchant pay — all inside NdoloPay. Direct distribution at the moment of need, every day.

✓ Daily active ARPU touchpoint

3. MTN Telecom Hub

Verified official presence

Verified blue-tick page: official hours, authorised agents, real-time promos, support contacts. Eliminates the fake customer care numbers that cost MTN brand trust every day.

✓ Owned brand hub — reduces scam escalations

4. MTN Business Community

Direct channel to SME users

Opted-in channel for Ndolo's verified SME and merchant users. Announce new MoMo merchant rates, business plans, and promotions — zero media spend, verified audience.

✓ Direct line to high-intent merchant segment

5. MTN Driver Rewards

Gig-economy brand presence

10 rides → 500 MB MTN data bundle, sponsored by MTN. Top driver → 2 GB reward + MTN logo on prize screen. CPA model: pay per verified milestone only.

✓ Verified gig-economy reach — CPA billing

6. MTN Presents — Events & NdoloPlay

Event sponsorship + cultural gaming

Extend concert and sports sponsorships into Ndolo Events ("MTN Presents" co-branding, MoMo ticketing). Add NdoloPlay: sponsor the weekly bilingual trivia challenge — MTN data bundle as prize, MTN logo on every leaderboard. Cultural engagement at zero marginal cost.

✓ Brand + transaction in the same moment

Start with any one area. The partnership grows as the relationship does.

Recommended entry point: NdoloPay MoMo rail (already live via CinetPay) + MTN Airtime in-app. Zero new infrastructure. Immediate daily ARPU impact.

MTN MoMo & Airtime — The Daily Revenue Engine

MTN MoMo as the Default Rail

Already Live via CinetPay — Zero Integration Work

NdoloPay already routes transactions through CinetPay today, with full MTN MoMo support. No new API work required from MTN's fintech team. The partnership formalises and expands what is already technically in place.

Transaction Volume — What MTN Receives

NdoloGo ride fare payments — every completed ride
NdoloStay booking deposits and balance payments
Marketplace vendor payouts — merchant settlements
Ndolo Events ticket purchases — NdoloPlay challenge entry fees
Njangi (rotating savings) contribution transfers
NdoloKitchen food orders — NdoloCare health service bookings
Peer-to-peer transfers between Ndolo users

Diaspora Top-Up — The MTN International Angle

Cameroon's diaspora community — estimated at approximately 2 million globally (World Bank) — uses Ndolo to stay connected to home. Every diaspora user who tops up a family member's NdoloPay balance via MTN MoMo International is a cross-border transaction MTN currently does not capture inside a daily-use platform.

MTN Airtime & Data — In-App Sales

Products Available Inside NdoloPay

Prepaid airtime top-up — any denomination
MTN data bundle purchase (daily / weekly / monthly)
MTN Night Browsing plans
MTN MoMo merchant account management
Family & Friends bundle gifting

Why In-App Distribution Works

Ndolo users already open the app to book rides, check jobs, and shop. Adding airtime purchase inside NdoloPay makes the purchase seamless — no app switch required. This is a high-intent distribution surface: the user is mid-activity, connected, and has their wallet open.

Commercial model for this area

Ndolo takes a small processing margin per transaction. MTN receives the full face value of each airtime top-up, minus the agreed distribution rate — standard telecoms distribution economics. No flat fees, no retainers — pure performance.

Cross-Module Spending Data

MTN gains visibility into how its MoMo users spend across categories — rides, housing, entertainment, savings. This behavioural data, aggregated and anonymised, can inform product development and targeted bundle design. No other distribution channel offers this depth.

Revenue Projection — Conservative Pilot Estimate

10,000

Ndolo users

× 500 FCFA airtime/week

→

260M FCFA

Annual airtime volume

from airtime alone

50,000

NdoloGo rides

= 50,000 MoMo transactions

→

∞

Upside

+ marketplace, events, diaspora

Conservative pilot estimates only. Does not include marketplace, events, housing, NdoloCare, or cross-border diaspora volumes.

MTN Business Community, Advertising & Events

MTN Business Community

Your Opted-In Channel Inside Ndolo

A dedicated Ndolo channel where users voluntarily follow MTN Business to receive announcements, promotions, and business service updates. MTN controls all content. Ndolo provides the audience and the delivery infrastructure.

What to Post in the MTN Business Community

New MoMo merchant rate announcements — reach all verified Ndolo sellers
MTN Business mobile plan launches — target registered business users
MoMo cashback promotions — convert Ndolo users still using cash
MTN fintech product updates (MTN Qwikloan, etc.)
Agent banking location updates — guide users to nearest MTN agents

Targeted Advertising

Campaign Examples

"MoMo Merchant Drive" — Yaoundé & Douala

Ndolo Sellers → In-App Ad → MoMo Merchant Activated · CPA billing

"Data Bundle Push" — Douala, Buea, Bafoussam

High-freq Users → End-of-month Push → MTN Bundle Purchased · CPM

"Diaspora Gifting" — France, UK, USA

🇫🇷 Diaspora User → MoMo International → Family Receives · Cross-border rev

MTN Presents — Events Sponsorship

Extend Your Event Investment into Ndolo

MTN already sponsors major concerts, sports events, and cultural festivals across Cameroon. Ndolo Events is the discovery and ticketing layer — your existing sponsorship investment gains a digital extension that delivers brand visibility, transaction data, and audience analytics.

What "MTN Presents" Gets You

"MTN Presents" co-branding on every sponsored event listing
QR ticket distribution — all ticket sales through NdoloPay / MoMo rails
Push notification to opted-in users in the event city before the event
Post-event analytics: ticket buyers, conversion rate, city breakdown
Diaspora buyers: international fans purchasing tickets via MoMo International

MTN Driver Rewards — Performance Marketing

Driver completes 10 rides → earns 500 MB MTN data bundle, sponsored by MTN. Top driver of the week → 2 GB + MTN logo on prize screen. Performance marketing to a verified, daily-active, high-value segment. Pay only per verified milestone — no wasted impressions.

All three channels reinforce MTN MoMo as the default.

Community posts drive bundle purchases. Ad campaigns convert inside the app. Event ticket purchases are MoMo transactions. Every engagement channel deepens the same relationship.

The MTN Telecom Hub — Your Digital Front Door

A mini-app within Ndolo — verified profile, agent map, live promos, support contacts, airtime and bill payment — all in one place

The Problem This Solves

Cameroonian users routinely call fake "MTN customer care" numbers and fall victim to SIM-swap scams. There is no easy, reliable way to verify genuine authorised MTN agents. Fake dealer pages cause daily brand damage, fraudulent SIM sales, and costly support escalations.

MTN's customer care team absorbs the cost of this every single day.

What the MTN Hub Provides

A verified, blue-tick MTN page inside Ndolo — the single source of truth for all things MTN: the one place users can be certain they are dealing with the real MTN, not a scammer.

✓

Verified Profile

Blue-tick · official

★

Products & Plans

Browse & buy in-app

📍

Agent Locator

Verified agents only

📞

Verified Support

Real contacts · no scams

📣

Live Promotions

Official deals only

📴

Airtime & MoMo

Buy in one tap

What MTN Gets from the Hub

Single verified source for users to find real MTN contacts, products, and agents
Dramatically reduces scam-related customer service escalations
Authorised agent listings drive footfall to physical MTN shops and kiosks
Official channel for promo announcements — replaces fragmented social posts
Direct MoMo merchant support line for Ndolo's verified business users

MTN Hub — In-App Preview

MTN

MTN Cameroon

✓ Verified Official Partner

📴

Buy Airtime

📍

Agents

🌎

Coverage

📞

Support

★

Promos

💳

MoMo

Concept mockup — subject to MTN brand approval

Ndolo Provides — MTN Approves

MTN provides: official logos, service centre list, and authorised agent directory. Ndolo handles all design, onboarding, ongoing hub management, and fraud reporting. MTN approves all content before it goes live — full editorial control remains with MTN's brand team.

Network Coverage Map

MTN signal strength displayed by region inside Ndolo Explore. Users checking coverage before a trip, diaspora arrivals choosing their SIM, businesses evaluating office locations — your network quality is a commercial asset. Ndolo makes it searchable and actionable. Data buy-through: user checks coverage, purchases MTN data bundle in the same session.

MTN is already the market leader.

The Hub makes that leadership defensible in the digital layer — a verified, trusted, feature-rich presence that competitors cannot replicate without starting from zero.

MTN Partnership — Commercial Model & Next Steps

Why MTN Should Act Now

1

Partnering early means MTN MoMo becomes the default payment experience inside a growing digital ecosystem — before that default is set by another wallet.

2

In-app airtime and data sales increase MoMo transaction frequency through everyday use cases — rides, events, marketplace — not just one-off top-ups.

3

A verified Hub, trusted community channel, and sponsored events strengthen customer loyalty at a moment when digital wallet competition is intensifying.

Commercial Model

Area of Collaboration	Commercial Model	What MTN Gets	Billing
MoMo Payment Rail	Processing margin per transaction	All NdoloPay transaction volume — rides, marketplace, housing, events	Rev Share
Airtime & Data	Distribution commission per sale	Direct sell-through from daily active users; zero distribution OPEX	Rev Share
Telecom Hub	Monthly retainer (setup + management)	Verified brand hub, agent map, anti-scam, promo channel	Retainer
Business Community	Monthly retainer (channel access)	Opted-in merchant + SME follower base; unlimited posts	Retainer
Targeted Advertising	CPM per campaign + setup fee	Geo-precise segments, campaign analytics dashboard	CPM / CPA
Driver Rewards	Cost per verified milestone	Gig-economy brand exposure, SIM activation uplift	CPA
Events Sponsorship	Sponsorship fee + ticket rev share	"MTN Presents" co-branding, MoMo tickets, push notifications	Retainer

Pilot Success Metrics · What We Measure Together

Metric	90-Day Pilot Target
MTN MoMo transactions via NdoloPay	> 500 / month
Airtime & data bundle purchases in-app	> 200 / month
MTN Telecom Hub page visits	> 1,000 / month
Monthly active Ndolo users	> 2,000
MoMo conversion rate (view → transaction)	> 3%

Pilot Phase — Risk Mitigation

✓ No exclusive commitment required from MTN

✓ Start with one or two areas — validate before scaling

✓ Quarterly review gates — MTN decides to continue

✓ Zero new infrastructure — CinetPay already live

✓ Weeks, not months to launch the first vertical

Proposed Implementation Timeline

Q3

Pilot

MoMo rail formalised + MTN airtime in-app. Zero new tech work.

Q4

Expand

MTN Hub + Business Community + first ad campaign

Y2 Q1

Driver Rewards

MTN data bundle sponsorship for NdoloGo milestone rewards

Y2 Q2

Events

"MTN Presents" extended into Ndolo ticketing layer

Y2+

National Rollout

Full-scale activation across all 10 regions of Cameroon

Pilot Phase — Risk Mitigation

✓ No exclusive commitment required from MTN

✓ Limited rollout — start with one or two areas

✓ Quarterly review gates — MTN decides to continue

✓ Pilot-first — validate, then scale nationally

Pilot KPIs — What We Measure Together

‣ MoMo transaction volume (weekly target)

‣ Airtime purchases per active Ndolo user

‣ Active users on Ndolo × MTN partnership

‣ Conversion rate: view → transaction

‣ Event ticket sales & community engagement

✓

Infrastructure

Already Available

✓

Integration

Already Live

✓

Timeline

Weeks, not months

✓

Risk

Pilot First

Three Asks from MTN

1

Business Development Workshop

60-minute session with MTN Cameroon's digital partnerships or fintech team. Align on the first area and commercial terms.

2

MoMo API / CinetPay Confirmation

Brief technical alignment — CinetPay already live, minimal work required on MTN's side.

3

MTN Hub Asset Pack

Official logos, service centre list, authorised agent directory. Ndolo handles all design, setup, and ongoing management.

MTN is already the market leader. Ndolo makes that leadership visible, transactional, and trusted in the digital lives of every Cameroonian.

contact@ndoloapp.com

www.ndoloapp.com

Ndolo SARL · Bamenda, Cameroon · 2026

Full pitch deck & all editions:
ndoloapp.com/telecom-pitch

N

×

MTN

The Shared Vision

Together, MTN and Ndolo can build the most connected digital experience for every Cameroonian—at home and across the world.

MTN

Market leader

×

Ndolo

Digital home

=

Cameroon's
Digital Future

Together

MTN brings the network, the subscribers, and the trust of 26 million Cameroonians. Ndolo brings the daily-use digital ecosystem — 18 services woven into every corner of Cameroonian life. Together, every MTN subscriber becomes a Ndolo user. Every Ndolo session becomes a MoMo transaction.